Selected work & product bets.
Product explorations, growth bets and UX concepts inspired by real business challenges.
How I approach product problems.
Decode the brief
I start by reframing the ask: what is the real user tension, business goal and growth lever?
Map the journey
I identify where attention, trust or conversion drops across the customer experience.
Shape the bet
I turn insights into testable product ideas, UX flows and value propositions.
Define the metrics
Every idea is connected to success metrics, guardrails and learning goals.
Tell the story
I package the recommendation clearly so teams can align, build and test.
Decode the brief
I start by reframing the ask: what is the real user tension, business goal and growth lever?
Map the journey
I identify where attention, trust or conversion drops across the customer experience.
Shape the bet
I turn insights into testable product ideas, UX flows and value propositions.
Define the metrics
Every idea is connected to success metrics, guardrails and learning goals.
Tell the story
I package the recommendation clearly so teams can align, build and test.
I'm a product and growth-minded strategy leader with experience across customer experience, product ops, go-to-market strategy, experimentation and cross-functional execution.
Seven years at Amazon across Insights & Innovation, Marketing, Product Marketing and Product · learning the business from the customer in, and shipping the work from the product out.
My work sits at the intersection of user insight, automation, business impact and clear storytelling. I like sharp briefs, useful products, clean journeys and ideas that can actually move a metric.
A few moments
along the way.
- 2026Wallet Health · CX Design Champion
Honored as CX Design Champion for the Wallet Health customer experience.
Amazon - 20243YP Vignette Award
Recognized within Amazon's 3-Year Plan for a standout vignette contribution.
Amazon - 2022Patent Award
Awarded for 3 patent contributions during product work at Turkcell.
Turkcell
You had me at hello.
Open to product growth roles, selected collaborations and good conversations.